Scaling your product offering after launch

You’ve launched your product. Customers are purchasing and everything is going really well. You’ve reached the point where your product contains all of the features you feel are necessary in the core offering, yet you want to expand. Today, I’ll be sharing my thoughts on how to expand once having reached this perceived plateau.

Removing limitations to achieve success

All too often we are faced with roadblocks, hurdles and limitations within everything we do. Whether it’s in our personal, work or digital lives, there are often items which stand in the way of us achieving our goals. Success, however, comes flooding through when we remove or refactor these limiting beliefs. Today, I’d like to […]

Communications Theory in Product Design

As you all know, I love listening to podcasts and being creative. Listening to the myriad of podcasts that I do, I find concepts from one podcast often apply to the field discussed in one of the others. While listening to a podcast on trading card game design, the topic of communications theory and game […]

Learnings While Scaling WooCommerce

WooCommerce has, at the time of writing, passed over 6 million downloads (and several million active installations) on WordPress.org. What many aren’t aware of is, WooCommerce reached the 5 million download mark with only 3 engineers officially working full time on the project (while working on several other projects as well). Throughout this process, we […]

Crafting meaningful customer relationships

When setting up a service or product-based business, there is a concept referred to as “lock in”, where the customer buys in to your ecosystem and, as they add products to their purchase history, it becomes increasingly more difficult to switch away to a competitor. While corresponding over an email chain with friends this morning, […]

Set a custom rewrite rule for author archives in WordPress

In the comments of my post on custom rewrite rules in WordPress, I received a query regarding creating author profile URLs using a rewrite convention of “/profile“. The WordPress author archives are a great way to create profiles for each author on your WordPress-powered website (in fact, it’s done for you by default). The author […]

Test your knowledge of WordPress with “The WordPress Test”

So… you think you know WordPress, huh? 😉 Well, why not test your skills and see where you rank on the world’s stage? Presenting… the WordPress test! I blogged the other day about using Smarterer and Code School for online education. As a starting point, take the test below and see how you stack up. […]