Is DrawSomething a new approach to gathering Big Data?

DrawSomething Logo

Data is fast becoming the hot commodity in today’s society. What do we know about our customers? How can we use our customer’s habits and trends to make our product better? While this concept is not uncommon in the non-digital world (printed surveys and small inserts in magazines aren’t uncommon), filling in surveys is fast becoming a common and, frankly, boring method of collecting data about customers or users or a product.

I know, why not make them draw things instead?

DrawSomething, a popular mobile and online game by OMGPOP, has taken the digital world by storm. Worldwide, mobile users are connecting with their friends (many via Facebook) and drawing pictures of words such as “swimming”, “magnet” and “katyperry”, in the hopes that their friend will be able to guess the word correctly. This digital take on the popular “Pictionary” board game is great fun and, frankly, rather difficult to put down. Other than the fun factor, what is the real bigger picture (pardon the punn)?

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Matty, Y U NO BLOG THIS WEEK?

Greetings, Wally watchers… long time no chat.

You may have been popping in here this week and thinking, “why isn’t he blogging every day, after he said he’d aim to do a post a day for the whole year?”. I’ll explain why I’ve been quiet on here for the past few days. :)

Over the past few weeks, i’ve been working with Michael Krapf and Mark Forrester over at WooThemes on our new theme (released today), “Unsigned“. This theme, geared primarily at bands and solo musicians, is a theme that’s near and dear to me, as music is a great passion of mine, as is the independent music industry in South Africa. More on “Unsigned” in another blog post though. Back to Project 365 and the “post a day” concept.

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The world according to Generation-O

In today’s world, we have so much at our disposal. Technology that previously occupied room upon room of space to do a few calculations now makes up a small part of even a common calculator. Let me ask you this… is having all this technology always great?

Occasionally on Twitter, I read tweets along the lines of “20 years ago today, I was climbing trees” or “#whenIwasYourAge I rode my bike to school every morning”. Is technology part of what has caused this generation shift?

Many people refer to “Generation-Y”… the youth. The “young people” who are to “make a difference in the world”. I’d say that we’re entering a new age of “Generation-O”- the “plugged in” youth of today who seek to optimise every facet of their lives through technology.

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Re-thinking the concept of the “impossible”

In today’s society, it seems to be a common occurrence to use the word “impossible”. For example, after climbing a mountain, one might say something like; “wow, that was impossible”. No it wasn’t… you just did it. Nowadays we seem to have a tendency to over-exaggerate (pardon the tautology there) and, in many cases, start to believe what we’re saying. Surely, this affects how we approach tasks and situations. Why should it?

Over the past few years (I’d say, since about 2008), I’ve decided to approach tasks day to day from a different angle. How can we say that a task is “impossible” if we haven’t even yet attempted it?

This is quite a common occurrence in web development… developers looking at a task, attempting to analyze it, getting “stuck” at one point and then moving on, deeming it “impossible”. Why does it have to, all of a sudden, be “impossible”, if you haven’t even attempted it yet? Why settle for the “shortcut” when you could just sit down and develop it how you envision it in the first place?

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Musicians know how to promote

When making observations, I make a point of looking at and learning from both positive and negative observations… taking the lessons and learning from them. I also quite enjoy relating one industry to another, taking a lesson or observation from a certain industry and applying it to another. Today’s topic is around promotion, pushing your brand and creating public awareness around what you’re trying to achieve. Much of this, I’ve observed and learned through the music industry.

In the music industry, there are many layers. The layer I’ll be focussing on here is that of the independent artists. The guys who run their own show and manage themselves and everything that goes along with being in a band or performing as a solo artist.

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E-mail is broken

While sitting down to write what was likely to be a completely different blog post, I found myself compelled to write this, so here goes…

E-mail, as a technology, is broken… and we broke it.

E-mail (electronic mail) was originally intended as a means of sending messages digitally in a similar form as a posted letter. A nice simple envelope with a hand-written or typed up letter, possibly to a pen-pal or maybe a notice to cancel an account of sorts… only digital.

As the internet became more popular, it became more a commonplace item in our lives. Nowadays, we almost assume that someone has at least an e-mail address, let alone a Facebook or Twitter account. E-mail is a common form of communication amongst the majority of us who are hooked into technology… so why can’t we use it correctly?

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Growth through Discussion

It is said by many that attending conferences and meet-ups is an important part of developing oneself in a particular industry, and of developing one’s skills set. Surrounding oneself with knowledgable and experienced individuals can go a long way towards developing skills and a knowledge base.

At many such conferences, I’ve heard successful businessmen and entrepreneurs impart valuable tips such as “the value of your fax machine is determined by how many others have fax machines” and “surround yourself with others who know more than you in certain areas of your business”. Both of these are valuable tid-bits of knowledge that I have taken to heart.

When listening to a speaker at a conference, I feel it is important to take in every word and process it (rather than just sitting and listening while tweeting a quote from their talk). I feel it is also important to ask questions and spark discussion from these talking points.

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Project 365 – The Road So Far

As I mentioned in my new year’s post a few days ago, one of my new years resolutions is to blog more. I, therefore, decided to have Project 365 a try and to write a blog post every day for the year.

So far, the journey (pfff… it’s been only 5 days) has been interesting. The main challenge, really, is to figure out what to post about. I’m definitely of the belief that a blog post should provide some form of value for the reader (not just a video of a cat jumping into a shoe box, for example). That makes it all the more difficult. Luckily, I find I learn a lot and find & pick up web development tips on a regular basis (such as more rigorous use of the Transients API- thanks Warren), which fills up one section of posts I’d like to write. I also tend to think of concepts and theories, which I could flesh out a bit more and post up here in my “thoughts” category. These may become a bit too general though and would need to be filtered into the proper categories.

On the whole, blogging is something I really enjoy (especially using the “distraction free writing” feature in WordPress, which this blog post is currently being written in). I’m really glad I chose to blog for Project 365, as I’m thoroughly enjoying it so far.

Got any ideas for blog posts you’d like me to write up? Pop them in a comment below. :)