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	<title>matty.co.za &#187; Social Media</title>
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	<link>http://matty.co.za</link>
	<description>Web developer, WordPress enthusiast, avid musician, music lover and blogger</description>
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		<title>GROW Academy Bootcamp 2012</title>
		<link>http://matty.co.za/2012/01/grow-academy-bootcamp-2012/</link>
		<comments>http://matty.co.za/2012/01/grow-academy-bootcamp-2012/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 13:00:31 +0000</pubDate>
		<dc:creator>Matty</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Project 365]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Web Developer]]></category>

		<guid isPermaLink="false">http://matty.co.za/?p=1198</guid>
		<description><![CDATA[This week, Jeff and I will be presenting at our second GROW Academy Bootcamp session. We&#8217;ll be discussing &#8220;Website Design &#38; Development&#8221; with the recruits, running through WordPress and how to setup a website using WordPress.com or WordPress.org. The GROW Academy is an initiative to educate and empower the youth of today through technology. The [...]]]></description>
			<content:encoded><![CDATA[<p>This week, <a title="Jeffikus" href="http://jeffikus.com/">Jeff</a> and I will be presenting at our second GROW Academy Bootcamp session. We&#8217;ll be discussing &#8220;Website Design &amp; Development&#8221; with the recruits, running through WordPress and how to setup a website using WordPress.com or WordPress.org.</p>
<p>The <a title="The GROW Academy" href="http://grow.org.za/">GROW Academy</a> is an initiative to educate and empower the youth of today through technology. The Bootcamp session covers everything from social media and setting up e-mail, all the way through to search engine optimisation and an internet super-user course, for those who wish to continue on with more advanced studies. The GROW website&#8217;s &#8220;<a title="About GROW" href="http://grow.org.za/about/">About</a>&#8221; page (built on Canvas and Canvas BuddyPress by WooThemes) has a detailed explanation of the initiative and it&#8217;s founding partners.</p>
<p><span id="more-1198"></span>This year, Jeff and I will be making some exciting additions to our presentation. While code, to some, can seem dry and boring, I can assure you that there&#8217;s nothing dry or boring about our presentation. We had such a blast at last year&#8217;s Bootcamp and are really looking forward to getting into some code with this year&#8217;s recruits.</p>
<p>If you&#8217;re keen to get involved with GROW, I&#8217;d encourage you to contact the GROW Academy and see how you can help out.</p>
<p>Remember: it&#8217;s all easy, and there&#8217;s no such thing as a stupid question. <img src='http://matty.co.za/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>If This, Then That- put the internet to work for you</title>
		<link>http://matty.co.za/2012/01/if-this-then-that/</link>
		<comments>http://matty.co.za/2012/01/if-this-then-that/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 08:00:51 +0000</pubDate>
		<dc:creator>Matty</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Project 365]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://matty.co.za/?p=1161</guid>
		<description><![CDATA[&#8220;If this, then that&#8221; is a common logic step in programming. Most programmers see this on a regular basis, right from when they start out. It feels comfortable&#8230; familiar. While the principle is one used in programming, the concept is also a basic logic construct. Why not apply this same principle in daily Internet life? [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;If this, then that&#8221; is a common logic step in programming. Most programmers see this on a regular basis, right from when they start out. It feels comfortable&#8230; familiar. While the principle is one used in programming, the concept is also a basic logic construct. Why not apply this same principle in daily Internet life?</p>
<p>&#8220;If X happens, do Y&#8221;. This could be replaced with, for example, &#8220;if you see a new blog post here, send a tweet out telling your followers about it&#8221;.</p>
<p>Enter <a title="If This, Then That" href="http://ifttt.com/">Ifttt</a>&#8230; simply named, &#8220;If this, then That&#8221;. Ifttt puts the internet to work for you. Offering a wide and ever-growing variety of channels to work with, Ifttt makes it possible to link various services to one another, based on various conditions. For example, when this post goes live, a tweet will be sent out, a status update posted to Facebook and a push notification sent to my phone, advising me that the post has been published.</p>
<p><strong>Why stop there?</strong></p>
<p><span id="more-1161"></span></p>
<p>You could send an e-mail out every day at 5pm. You could sync up files with your Dropbox or keep an Evernote catalog of all the links you post on Twitter or save on Instapaper. The possibilities are only limited by the channels available and your imagination.</p>
<p>Ifttt is currently in beta and is, I believe, invite only.</p>
<p>I&#8217;m excited to experiment a bit more with it and see what it can do. If you&#8217;ve got an account or get an invite, there are also a bunch of &#8220;recipes&#8221; (Pre-made tasks, shared by other users) to help you get started.</p>
<p>Do you have an Ifttt account? If so, what are some of the tasks you&#8217;ve put the Internet to work on for you?</p>
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		<title>Twitter introduces new Lists feature</title>
		<link>http://matty.co.za/2009/10/twitter-introduces-new-lists-feature/</link>
		<comments>http://matty.co.za/2009/10/twitter-introduces-new-lists-feature/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 20:59:46 +0000</pubDate>
		<dc:creator>Matty</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Micro-Blogging]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://matty.co.za/?p=713</guid>
		<description><![CDATA[So, I just logged in to my Twitter account via the web interface and saw a notice mentioning a new &#8220;Lists&#8221; feature that Twitter have just launched. The notice read: &#8220;New! Lists. A great way to organize the people you follow and discover new and interesting accounts. (BETA) Lists are timelines you build yourself, consisting [...]]]></description>
			<content:encoded><![CDATA[<p>So, I just logged in to my Twitter account via the web interface and saw a notice mentioning a new &#8220;Lists&#8221; feature that Twitter have just launched. The notice read:</p>
<h1 style="margin-top: 0px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-weight: bold; font-size: 16px; padding: 0px;"><span style="color: #cc0000; padding: 0px; margin: 0px;"><span style="color: #000000;"><em>&#8220;</em></span><em>New!</em></span><em> Lists. A great way to organize the people you follow and discover new and interesting accounts. </em><span style="color: #ababab; font-size: 15px; padding: 0px; margin: 0px;"><em>(BETA)</em></span></h1>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 14px; margin-left: 0px; font-family: 'Lucida Grande', sans-serif; font-size: 11px; line-height: 17px; padding: 0px;"><em>Lists are timelines you build yourself, consisting of friends, family, co-workers, sports teams, you name it. You&#8217;re part of a small group receiving this feature, so don&#8217;t tweet about it yet!&#8221;</em></p>
<p><em> </em></p>
<p><em><span style="font-style: normal;"><span id="more-713"></span>This looks like it will be quite an interesting feature to work with. It can also allow Twitter users to follow conversations between various groups of people as well as to create an interesting list (for example, <a title="South African bands on Twitter" href="http://matty.co.za/2009/04/south-african-music-on-twitter/">South African bands on Twitter</a>) and to share that list with others who may find it of interest (by the way, check out <a href="http://twitter.com/mattyza/south-african-music">my first Twitter list</a>).</span></em></p>
<p><em> </em></p>
<p>Twitter lists can, in a way, be thought of as similar to groups on other social platforms. They allow users to follow tweets by a group of users with a single click.</p>
<p>I look forward to seeing this feature rolled out fully and to see how it gets used by the Twitter community.</p>
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		<title>Tumblr is the next big thing</title>
		<link>http://matty.co.za/2009/07/tumblr-is-next-big-thing/</link>
		<comments>http://matty.co.za/2009/07/tumblr-is-next-big-thing/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 09:56:20 +0000</pubDate>
		<dc:creator>Matty</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Tumblr]]></category>

		<guid isPermaLink="false">http://matty.co.za/?p=559</guid>
		<description><![CDATA[Tumblr, the popular blogging software, is a hosted blogging service that enables users to post notes, audio, video, photographs, quotes, links and conversations all in one place. Not a full blogging system like WordPress or MovableType and not a micro-blogging service like Twitter, Tumblr is, I believe, a middle-ground between the two. I believe this [...]]]></description>
			<content:encoded><![CDATA[<p>Tumblr, the popular blogging software, is a hosted blogging service that enables users to post notes, audio, video, photographs, quotes, links and conversations all in one place. Not a full blogging system like WordPress or MovableType and not a micro-blogging service like Twitter, Tumblr is, I believe, a middle-ground between the two. I believe this to be the next big thing. Here&#8217;s why.</p>
<p>Internet users of today are part-taking in a social web, connecting and interacting with other internet users on a global scale. This has caused users to want to write more frequently, letting others know what they are up to via status updates on various social networks. In addition to writing more frequently, users seem to be writing less in many respects. Shorter snippets of content, designed to communicate in as simple a way as possible (140 characters, as a popular example) the message that they are wishing to share. Due to this shortened nature of content, users are also sharing more photographs and content of different types, enabling the same level of communication through an alternate medium.<br />
<span id="more-559"></span><br />
In addition to the above, various features are become more common-place on social networks, such as a stream of updates by users to which you are connected, as well as status updates and connecting with other users in the first place.</p>
<p><strong>Enter Tumblr. </strong></p>
<p><a title="tumblr.com" href="http://tumblr.com" target="_blank">Tumblr</a>, as mentioned above, enables users to share information of various content types with other users. Reblogging (similar to retweeting on Twitter), a content stream of posts by friends and a custom page theme are all built-in features. Users are able to setup a free Tumblr blog (hosted by Tumblr as well), which can be up and running in under 10 minutes. Tumblr posts can also easily be shared via Twitter at the click of a button.</p>
<p>With new features and updates to the system released on a regular basis, Tumblr is also showing signs of progression.</p>
<p>From a developer&#8217;s perspective, the Tumblr API is clean and easy to understand. This enables the reading, writing, updating and general management of one&#8217;s Tumblr blog from an outside resource, such as your WordPress blog.</p>
<p>Therefore, in conclusion, if you want to write and don&#8217;t need a huge blog (or don&#8217;t know how/want to go through the process of setting one up), get yourself a Tumblr blog. After all, it&#8217;s the next big thing.</p>
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		<title>Do you use Twitter&#8217;s &#8220;Favourites&#8221;?</title>
		<link>http://matty.co.za/2009/06/do-you-use-twitters-favourites/</link>
		<comments>http://matty.co.za/2009/06/do-you-use-twitters-favourites/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 08:00:31 +0000</pubDate>
		<dc:creator>Matty</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Micro-Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://matty.co.za/?p=428</guid>
		<description><![CDATA[I do. The main question is, how do you use the feature? Also, where do your favourites go, and can other users view them? For those unfamiliar with the feature, it allows Twitter users to mark a tweet as a &#8220;favourite&#8221; for viewing at a later stage&#8230; kind of like an archive. Twitter&#8217;s &#8220;Favourites&#8221; menu [...]]]></description>
			<content:encoded><![CDATA[<p>I do. The main question is, <strong>how do you use the feature</strong>? Also, <strong>where do your favourites go</strong>, and <strong>can other users view them</strong>?</p>
<p>For those unfamiliar with the feature, it allows Twitter users to mark a tweet as a &#8220;favourite&#8221; for viewing at a later stage&#8230; kind of like an archive.<br />
<span id="more-428"></span><br />
Twitter&#8217;s &#8220;Favourites&#8221; menu has sparked the above questions in me for a while now. I imagine that everyone&#8217;s use of the feature is slightly different. I use the favourites menu almost as a bookmarking facility, allowing me to make notes of tweets via my mobile (for example, a tweet with an interesting URL) which I can then go and read when I&#8217;m at a bigger screen.</p>
<p>There&#8217;s an interesting post and some cool comments on the Twitter &#8220;Favourites&#8221; menu <a title="Twitter help portal discussion on &quot;Favourites&quot;" href="http://twitter.zendesk.com/forums/10711/entries/14214" target="_blank">over here on the Twitter help portal</a>.</p>
<p>How do you use the Twitter &#8220;Favourites&#8221; menu, if you do?</p>
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		<title>Prophets preach at NetProphet &#8217;09</title>
		<link>http://matty.co.za/2009/05/prophets-preach-at-netprophet/</link>
		<comments>http://matty.co.za/2009/05/prophets-preach-at-netprophet/#comments</comments>
		<pubDate>Thu, 14 May 2009 16:24:26 +0000</pubDate>
		<dc:creator>Matty</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[NetProphet]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://matty.co.za/?p=407</guid>
		<description><![CDATA[OK, not real prophets&#8230; and not really preaching either. Either way, before I start, let me some up my experience of NetProphet &#8217;09 in a single word: awesome! NetProphet 2009, for those who don&#8217;t know (or those South Africans who&#8217;ve been living under a digital rock for the past few weeks) is a conference that [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://netprophet.org.za" target="_blank"><img class="alignright size-full wp-image-409" title="NetProphet 2009" src="http://matty.co.za/wp-content/uploads/2009/05/2009-05-14-netprophet.jpg" alt="NetProphet 2009" width="167" height="47" /></a>OK, not real prophets&#8230; and not really preaching either. Either way, before I start, let me some up my experience of NetProphet &#8217;09 in a single word: awesome!</p>
<p>NetProphet 2009, for those who don&#8217;t know (or those South Africans who&#8217;ve been living under a digital rock for the past few weeks) is a conference that was held today for the first time, hosting online media professionals, discussing the possible future of the internet, how users will embrace and interact with technology and various niche topics within these realms. Speakers on the bill included <strong>Arthur Goldstuck</strong> (Intelligence Magazine), <strong>Herman Heunis</strong> (CEO at MXit), <strong>Hannes van Rensburg</strong> (CEO Fundamo), <strong>Mike Stopforth</strong> (Cerebra, Afrigator, 27Dinner), <strong>Dave Duarte</strong>, (Huddlemind, Muti, 27Dinner), <strong>Peter Flynn</strong> (SaaS), <strong>Henk Kleynhans</strong> (Founder of Skyrove), <strong>Andrew Smith</strong> (Live Alchemy, Yuppiechef) and <strong>Charl Norman</strong> (Blueworld Communities)&#8230; a full line-up, if ever there was one.<br />
<span id="more-407"></span><br />
Not only was the conference organised and co-ordinated with the utmost professionalism, not only was the speaker list incredible, and not only was the venue amazing&#8230; the entire conference was free to the delegates. All costs were covered by various sponsors (Innovation Fund, White Wall Web and RSAWEB being the silver sponsors).</p>
<p>I had a thoroughly enjoyable day at NetProphet 2009. I enjoyed all the speakers, in particular Dave Duarte, <a title="Mike's blog post about NetProphet" href="http://www.mikestopforth.com/2009/05/14/net-prophet-2009-how-conferences-in-sa-should-be-run/" target="_blank">Mike Stopforth</a>, Henk Kleynhans and Andrew Smith. Thanks to everyone involved, all the speakers and to anyone and everyone who in any way played a role in NetProphet. Here&#8217;s to many more NetProphet conferences in the future.</p>
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		<title>Win copies of Tweetie and DevonThink Pro on Mac Appstorm</title>
		<link>http://matty.co.za/2009/04/tweetie-competition-on-macappstorm/</link>
		<comments>http://matty.co.za/2009/04/tweetie-competition-on-macappstorm/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 13:27:15 +0000</pubDate>
		<dc:creator>Matty</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://matty.co.za/?p=365</guid>
		<description><![CDATA[A few minutes ago on Mac Appstorm, David posted a competition where readers can win one of two copies of Tweetie, a Twitter client for OS X, or a copy of DevonThink Pro, an application used for filing and organising documents, as well as aiding in the creation of a paperless office environment. According to [...]]]></description>
			<content:encoded><![CDATA[<p>A few minutes ago on Mac Appstorm, David posted a competition where readers can win one of two copies of Tweetie, a Twitter client for OS X, or a copy of DevonThink Pro, an application used for filing and organising documents, as well as aiding in the creation of a paperless office environment.</p>
<p>According to <a title="Mac Appstorm" href="http://mac.appstorm.net/general/competitions/the-big-giveaway-tweetie-devonthink-pro/" target="_blank">the blog post</a>, the competition works as follows:<br />
<span id="more-365"></span><br />
&#8220;Entering is simple. All you need to do is:</p>
<ol>
<li>Post a link to this competition &#8211; either on your website, or via Twitter</li>
<li>Leave a comment, letting me know where you posted the link!</li>
</ol>
<p>The competition will run for one week, and we’ll randomly select three winners on Wednesday 6th May. Good luck!&#8221;</p>
<p>Tweetie looks like a really awesome Twitter client for OS X. I&#8217;ve tried several (I&#8217;m currently using the latest beta version of <a title="Lounge - A Twitter client built for OS X Leopard" href="http://loungeapp.com/mac/" target="_blank">Lounge</a>) and Tweetie looks like an application I could see myself using. Good luck everyone. <img src='http://matty.co.za/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Prank your friends on Zoopy&#8217;s &#8220;Framed&#8221;</title>
		<link>http://matty.co.za/2009/04/prank-your-friends-on-zoopys-framed/</link>
		<comments>http://matty.co.za/2009/04/prank-your-friends-on-zoopys-framed/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 12:21:00 +0000</pubDate>
		<dc:creator>Matty</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://matty.co.za/?p=361</guid>
		<description><![CDATA[OK, so April is coming to a close. That doesn&#8217;t mean that April Fools has to end. I think the team at Zoopy would agree. Earlier today, the team at Zoopy.com, a South African social media community, launched a new campaign called &#8220;Framed&#8220;. This campaign enables users to prank their friends, neighbours, family or random [...]]]></description>
			<content:encoded><![CDATA[<p>OK, so April is coming to a close. That doesn&#8217;t mean that April Fools has to end. I think the team at Zoopy would agree.</p>
<p>Earlier today, the team at <a title="Zoopy.com" href="http://zoopy.com" target="_blank">Zoopy.com</a>, a South African social media community, launched a new campaign called &#8220;<a title="&quot;Framed&quot; by Zoopy" href="http://www.zoopy.com/framed" target="_blank">Framed</a>&#8220;. This campaign enables users to prank their friends, neighbours, family or random strangers (be nice) and upload their videos onto Zoopy.com (tagging them &#8220;Framed&#8221;, ofcourse), while the Zoopy community users rate and comment on their pranks. According to the website, &#8220;The top 5 pranksters will win R15k, R10k, R5k, R3k and R2k! 5 random voters will each win R1,000 Look &amp; Listen vouchers!&#8221;.</p>
<p><a title="&quot;Framed&quot; by Zoopy" href="http://www.zoopy.com/framed" target="_blank">Visit &#8220;Framed&#8221; over here</a>. Now play nice, people. <img src='http://matty.co.za/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Gatorpeeps &#8211; An African micro-blogging platform</title>
		<link>http://matty.co.za/2009/04/gatorpeeps/</link>
		<comments>http://matty.co.za/2009/04/gatorpeeps/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 13:32:40 +0000</pubDate>
		<dc:creator>Matty</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Micro-Blogging]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://matty.co.za/?p=356</guid>
		<description><![CDATA[&#8220;Africa&#8217;s talking, are you?&#8221; &#8211; the Afrigator slogan, the company that has (a few minutes ago) released it&#8217;s new product, Gatorpeeps, an African micro-blogging platform similar to Twitter. Gatorpeeps has some really nifty features, including hashtag (#) communities, allowing easy categorising of &#8220;peeps&#8221; (&#8220;tweets&#8221; on Gatorpeeps) as well as streamlined searching on various topics through [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Africa&#8217;s talking, are you?&#8221; &#8211; the Afrigator slogan, the company that has (a few minutes ago) released it&#8217;s new product, Gatorpeeps, an African micro-blogging platform similar to Twitter.</p>
<p>Gatorpeeps has some really nifty features, including hashtag (#) communities, allowing easy categorising of &#8220;peeps&#8221; (&#8220;tweets&#8221; on Gatorpeeps) as well as streamlined searching on various topics through these hashtags. The service is automatically available to existing Afrigator users (a convenient aspect to encourage existing users to adopt the service), and has a clean and clear interface for working your way around Gatorpeeps.</p>
<p>I&#8217;m excited to see the progression of this service. Many kudos to the Afrigator team on an awesome job of Gatorpeeps. One feature I would like to see on the service would be more Ajax-like functionality (for example, loading the @username into the &#8220;peep&#8221; box without reloading the page). This is not so much a feature as much as an enhancement. All in good time hey. <img src='http://matty.co.za/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>For more information on Gatorpeeps and what others have to say about the service, <a title="Bandwidth Blog's post about Gatorpeeps" href="http://www.bandwidthblog.com/2009/04/25/gator-peeps/" target="_blank">Bandwidth Blog</a> and <a title="Mike Stopforth's post about Gatorpeeps" href="http://www.mikestopforth.com/2009/04/25/afrigator-launches-gatorpeeps/" target="_blank">Mike Stopforth&#8217;s blog</a> have posts discussing the service.</p>
<p>See you in <a title="Follow me on Gatorpeeps" href="http://gatorpeeps.com/matty" target="_blank">Gatorville</a>!</p>
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			<wfw:commentRss>http://matty.co.za/2009/04/gatorpeeps/feed/</wfw:commentRss>
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		<title>Do non-personal Twitter streams work?</title>
		<link>http://matty.co.za/2009/04/do-non-personal-twitter-streams-work/</link>
		<comments>http://matty.co.za/2009/04/do-non-personal-twitter-streams-work/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 08:12:52 +0000</pubDate>
		<dc:creator>Matty</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Micro-Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://matty.co.za/?p=331</guid>
		<description><![CDATA[Is it not going against the core purpose of Twitter to use the service as a group account (for example, an account for one&#8217;s company)? Does it really achieve the return that the company is looking for in terms of interacting with their market? Do Twitter users catch on to this and not interact with [...]]]></description>
			<content:encoded><![CDATA[<p>Is it not going against the core purpose of Twitter to use the service as a group account (for example, an account for one&#8217;s company)? Does it really achieve the return that the company is looking for in terms of interacting with their market? Do Twitter users catch on to this and not interact with the account? How do you know who you&#8217;re talking with, if it&#8217;s a corporate account? With some celebrities who tweet, they&#8217;ve hired a &#8220;Twitter PA&#8221;, as it were, to tweet for them.</p>
<p><strong>Using a Twitter account isn&#8217;t the same as having your biography written for you.</strong> Twitter users want to interact with other Twitter users, as is the core functionality of the service. I&#8217;d rather interact with a user who has a personal account, who I happen to know is the CEO of or is working at a certain company. That way, if you have a query for that company, you know who you&#8217;re talking with and are also aware that the person works for the company. Brands, bands, companies, etc sign up on Twitter looking for that &#8220;personal connection&#8221; to their market. For that &#8220;direct access&#8221;. How does signing up a Twitter account for your brand do this? Or, for that matter, does it do this at all?<br />
<span id="more-331"></span><br />
In some cases, a band (for example), a Twitter account can be used to directly connect with a fanbase. The &#8220;personal connection&#8221; can be achieved by treating Twitter like any personal user would. Go to tweet-ups, participate in conversations, contribute. <strong>Twitter isn&#8217;t your soap box</strong>, it&#8217;s a clean and tidy lounge that serves cocktails and soft drinks (don&#8217;t drink and tweet <img src='http://matty.co.za/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  ).</p>
<p>Yes, a non-personal Twitter stream can work. For example, a blog can post their blog posts on Twitter, acting more like an RSS feed. This saves the user having to open a feed reader, subscribe to emails or to even have to visit the website without knowing what they&#8217;re going to see. In this case, the interaction is somewhat different. Being that the account is representing a brand, the users may find it difficult to interact on a personal level with the account, which would limit the account to basic query and response conversations, or conversations pertaining to the topics discussed in the blog.</p>
<p>So that&#8217;s my view on non-personal Twitter accounts. I&#8217;ve explored both sides of the coin. <strong>What are your views?</strong></p>
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		<slash:comments>2</slash:comments>
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