Being flexible with your own schedule

For my regular readers out there, you’ll notice I’ve been blogging consistently each Monday afternoon for several months… until last week. I missed my deadline for posting and was quite displeased with myself for doing so.

That being said, missing my streak gave me time to consider the concept of the streak, how I felt when I missed it and how to get back up on the horse from then on. This post is a result of these thoughts. Continue reading

Batman doesn’t get paid

Bruce Wayne, however, is a multi-billionaire. While not much emphasised as a contrast within the Batman storyline (rather choosing to emphasise Batman and Bruce Wayne as one in the same), I feel this contrast between Batman and Bruce Wayne has a hidden message I’d like to explore further. Continue reading

Words which change meaning and how they work

Looking back, I have fond memories of the “early days of the internet” (well, as we see them now, anyways) where I’d get home from school, hop onto the computer and chat using IRC (Internet Relay Chat), mostly with others I’d seen at school not an hour or two earlier that day. While at the time this seemed somewhat run of the mill, I got to thinking about how this kind of interaction influenced how I communicate online and via text in general.

Over the years, I’ve met several people who influenced the words I choose when communicating. Whether verbally or over text, words have a specific meaning and, to me, there is little room for interpretation when selecting ones words. As I communicated more and more over text, I realised how much we actually convey without realising, purely through our choice of words. Today I’d like to pinpoint several words, how I interpret them in communication and how removing them or adjusting them can improve and provide clarity to one’s communication. Continue reading

Knowing Your Limits And Gaming Yourself

Since starting this blog several years ago, I’ve tried several techniques to keep up a regular blogging routine. From blogging daily for a week or two, to attempting to blog every day for an entire year, I’ve tried them all.

While this blog isn’t a business for me, it’s a great way to share knowledge, thoughts and interesting discoveries. At the same time, I simply cannot dedicate all day every day to blogging, researching and constructing articles. Ultimately, it’s also not how I most enjoy writing.

So here’s what I’ve done. Continue reading

Create customer loyalty through storytelling

The craft beer craze has been around in Cape Town for some time now. While out for a day in the sun with friends this past weekend, we got onto the subject of what sets craft beer apart from commercially brewed beer. While not a huge beer drinker myself, I found something really special in this conversation.

The key point in favour of craft beer, aside from the taste, is the story behind the beer and the brewery. Through the discussion, we ascertained that one feels more connected to the beer, and thus more likely to purchase and consume it, if one understands a bit about where the beer came from. This is creating a sense of connection and loyalty between the customer and the product/manufacturer.

Lets try and prove or refute this concept by applying it elsewhere. Continue reading

Default post thumbnails in WordPress

There is regular discussion within the WordPress user community on certain common encounters developers have when creating themes and plugins. One such discussion is around post thumbnails 1 and, more specifically, how to specify a default thumbnail. After reading a few discussions around this, I thought I’d share my take on things.

There are a myriad of methods to achieve this. Some developers do conditional checks in their code to see if an entry has an image assigned to it. This is the most common method of applying a default thumbnail. If the entry doesn’t have a thumbnail, display a default image. That’s pretty straight forward. That being said, this method requires extra logic on the frontend of your website, which may not always be clean/necessary.

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Matty, Y U NO BLOG THIS WEEK?

Greetings, Wally watchers… long time no chat.

You may have been popping in here this week and thinking, “why isn’t he blogging every day, after he said he’d aim to do a post a day for the whole year?”. I’ll explain why I’ve been quiet on here for the past few days. 🙂

Over the past few weeks, i’ve been working with Michael Krapf and Mark Forrester over at WooThemes on our new theme (released today), “Unsigned“. This theme, geared primarily at bands and solo musicians, is a theme that’s near and dear to me, as music is a great passion of mine, as is the independent music industry in South Africa. More on “Unsigned” in another blog post though. Back to Project 365 and the “post a day” concept.

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Daily blogging, what to write and who to blog for

So, now almost a month in and Project 365 is still going strong. At this point, I thought it a good idea to touch base and get some feedback from you all on this month’s posts so far.

It’s often said that one should blog first and foremost for oneself. If you like a topic or post, you should write about it of you want to. While this is true, the next question I ask myself is, why share thoughts and ideas if I’m blogging for myself and, by association, not for readers?

Continue reading