When making observations, I make a point of looking at and learning from both positive and negative observations… taking the lessons and learning from them. I also quite enjoy relating one industry to another, taking a lesson or observation from a certain industry and applying it to another. Today’s topic is around promotion, pushing your brand and creating public awareness around what you’re trying to achieve. Much of this, I’ve observed and learned through the music industry.
In the music industry, there are many layers. The layer I’ll be focussing on here is that of the independent artists. The guys who run their own show and manage themselves and everything that goes along with being in a band or performing as a solo artist.
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